Project Background

a ready to be produced solution sure to win more awards.

Red Bull is known for their iconic creative solutions at retail. Edo explored the brand history and their affinity for the aircraft industry.

This is a ‘blue sky’ exploration of instore retail design, along with an award winning Red Bull display that is known all over the world.

WHAT WE DID

a uniquely immersive experience

Edo took the approach of designing something unique, never seen, and never produced. The final design was inspired by the airplane door as the main structure, while creating a useful side of the display for the Reb Bull single serve cans. The result was truly an inspiring and iconic look for a highly visible brand