Project Background

a mobile pop-up store outfitted with 800 plus SKUs of inventory

Maui Jim wanted to create a popup shop on wheels, taking their product on the road to special events around the country, including marathon and golf tournaments.

The solution needed to reinforce their instore branding, build brand awareness, and have the ability to set up and tear down in an hour.

lorem ipsum video about Maui Jim

The island theme shop toured a total of 65 stops including: Time Square, Rock ‘n’ Roll Marathons, and major sporting events.

The island theme shop toured a total of 65 stops including: Time Square, Rock ‘n’ Roll Marathons, and major sporting events.

SOLUTION SERVED

The “Flying Jimmy” was a huge success helping generate more than $500,000 in sales.

Partnering with another agency and Maui Jim, Edo designed the Flying Jimmy to meet the challenges of a traveling pop-up store, along with smart execution and design solutions of space configurations, wear and tear, and outdoor elements.

The result was a hugely successful sales tool that helped achieve the goals. In addition, Edo produced a sales video for their annual national sales show that was received with huge applause.

RESULTS

Successful launch into a new market segment

Increased sales revenue opportunities

Delivered on Maui Jim brand experience

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